SEO Business Audit/Analysis
In a definite term, SEO audit/analysis is the checking of the healthiness of your website. This takes a deep look at the on-page and off-page factors that affect your website visibility, user-friendliness, and conversion.
Why SEO Audit Essential
If you want to make a good income from your website, an SEO audit is essential for you. A proper SEO audit will give you the exact idea about your website, each page, and total traffic. SEO analysis and working accordingly to fix the problem, are a great way to achieve good ranking in the SERPs.
The keyword is one or more words that directly describe the content. People search for anything in the search engine using keywords. If your content contains the right match, you will get the higher possibility to become visible in the search result.
Why Keyword Research Essential
About 90% of people use the search engine to find information. They put the keyword in the search bar and complex search algorithm yields in a result of webpages that contains the keywords. You have to choose the perfect keyword for your website that brings your potential buyers to your webpage. But the wrong keywords may attract traffic but will not improve your business. That way, appropriate Keyword research is very important.
All the measures taken inside the website to improve the visibility of the webpage is called On Page Optimization. Content optimization is the major part of On Page SEO. Meta tag, URL, Website Image, Video, Title etc. optimization is also on page factor.
Why On-Page Optimization Essential
On Page SEO, deal with the basic elements of your website. If your keyword is less competitive, proper On-Page Optimization is sufficient to get a good SERPs. You, organic visitors, will become confused and you will lose revenue without proper on-page optimization. Even, if you make a good website and do not perform on-page optimization, it becomes difficult to get quality backlinks.
All the measures taken outside the website to improve the SERPs rank is known as Off Page Optimization. People often consider the link building as off-page SEO, which is a major factor but not everything.
Why Off-Page Optimization Essential
Off-page SEO deals with elements that are away from the website boundary. Off-page SEO is the vital factor that can provide a huge increase in your Website SERPs and bring the most organic traffic. Most search engines emphasize on Website Off-Page factors to provide a good ranking. Whatever the competition of Keyword, best quality backlink, and appropriate promotion can improve the SERPs of your website.
Content marketing a mind-blowing technique of promoting your website, generating organic traffic for your site and creating a brand image. It is a long-term strategy which involves trustworthy relation building with the targeted customer. This relation is built by providing them the best quality contents continuously that are helpful and relevant to them.
Why Content Marketing Important
Regardless of the type of marketing and optimization you use, content marketing must be a part of it. For getting more profit by more sales, saving cost and increase the number of loyal customers, content marketing is the best way. Best quality contents have the ability to convert visitors to your customer.
Google Search Console & Analytics
This was previously known as Google Webmaster Tools. It allows you to check your site indexing status and visibility optimization. Google Search Console can be used to manage the entire aspects of a website which is ranges from site mapping status checking to optimize the site for mobile users.
Google Analytics also very important to know about your site present preferences like Users, Sessions, Bounce Rate, Geo & Demographic data and many other options to improve your site ranking and visibility.
Why you need Google Search Console & Analytics
Google search console & Analytics are the best tools for checking the visibility and indexing status of a website. Every time your website will not rank for the same Keyword or for the same links. This tools analysis report will help you to decide, what you need to do for improving the visibility of your website.