local seo course in Chittagong, Bangladesh

Overview:

Local SEO (Search Engine Optimization) is an incredibly effective way to market your local business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them online. This is achieved through a variety of methods, some of which differ greatly from what’s practiced in standard SEO.

Course Duration

3 months 30-36 Classes

Course Fee

7000 BDT

Key Features:

  • Understand SEO and Local SEO and how to build a strong presence in search
  • Understand citations, reviews, backlinks and how to use them to build a strong presence in search
  • Know how to create and manage a Google My Business listing
  • Understand how Local SEO and SEO Ranking Factors are applied and how to implement them on your own website

Contents of Training:

Module 1: Foundation Concepts On Local SEO

a.    Knowing about the World of Local Search or how Google Search works
•    Google Algorithm
•    Google Semantic Search
•    Google Personalized Search

b.    How Local Rankings can impact your SEO:

–    What are the Local Ranking Factors & how do they work
•    On Page/Better Content Signals
•    Quality Link Signals
•    Google My Business (GMB)
•    Citation Signals
•    Behavior/Click Through Signals
•    Review Signals
•    Social Signals
•    Miscellaneous  Signals

–    Google Analytics Set Up
–    Checking Domain & Page Authority, Trust and Citation Flow Metric of client/competitor’s website
–    Checking Local Ranking position or score of client/competitor’s website

c.    Why Local SEO matters?

d.    Brainstorming Keywords or Targeted Phrases for your Business

e.    Understanding the Elevator Pitch concept for your Local Business

Task 1: Fill up the Keyword and Elevator Pitch sheet provided

a.    Getting to know The Local Search Results Box

b.    Understanding of Google Maps Listing – It’s importance and effectiveness discussed

c.    The impact of Mobile on Local Search
•    Mobile Search
•    Responsive Design

d.    Discussion on third-party must have tools for your Local SEO

e.    Complete walkthrough to your (GMB) Google My Business Page
•    Creating, managing and optimizing your My Business Page (Google+ Page)
•    Getting to know how you can reclaim an already verified page if you own the business
•    Dealing with multiple business location listing
•    Knowing the differences between a good and a bad Google+ Page (with examples)

f.    Building up Reviews for your business:
–    Why Reviews Matter?
–    Creating Your Review strategy
•    Bottom line discussion on setting yourself up for Review success
–    Encouraging your loyal customers to YELP or GOOGLE Review your business
•    Resource Shared: Tip Sheet on “Reviews”
–    How to respond to Negative Customer Reviews
–    Understanding how joining the Official Google My Business Community can help you in the long run

a.    Understanding the importance of Keywords and how to effectively place them on your website

b.    Introduction to Technical SEO and best practices discussed:
•    Title Tags
•    Clean URLs
•    Duplicate Content
•    non-www to www
•    Indexable Menus
•    Logo & Images
•    Generate, Implement and Testing Schema (JSON-LD)
•    Walkthrough to Google Webmaster Tools (Google Search Console)
•    Yoast WordPress Plugin
•    Google PageSpeed Insights

a.    Local Citation explained and why they matter:

–    Managing you citations properly
•    Setting up your NAP (Name, Address, Phone Number)
•    How to maintain NAP ‘Consistency’ all over the web
•    Fixing NAP for wrong Citations

b.    Building quality and relevant citations:
–    Monitoring competitor citation
–    Tool to help you do this

c.    List of Top Citation Sites: Resource Shared and discussed

d.    Niche-specific Citation site list: Resource Shared and discussed.

a.    How content marketing plays a crucial role as part of your Local SEO?

b.    Creating better Local content for your business
•    Starting your Blog/Resource page on your website
•    Types of content you can create for your audience/customers

c.    The AIDA Marketing concept and why it’s important

d.    PPC (pay per click) Marketing for your Local Business

e.    Link Building for your Local Business:
•    Understanding how Google’s Voting System works
•    Best practices explained – How to earn/build good quality links for your Local Business
•    Links from Social Media, Web 2.0s and PBNs – Do they matter?
–    Using Facebook for Local SEO
•    Facebook Business Page Tip Sheet – Resource Shared
–    Youtube Video Marketing for your Local Business
•    Checking your Backlink Profile

Local SEO professionals have a wide range of work opportunity both globally and locally online or offline based on team/individual skill set and work experience.
Below are some few examples:
•    Real Estate Local SEO Professional
•    Local SEO Professionals for Restaurants
•    Local SEO Expert for Medical Services
•    Fashion House Local SEO Specialist

a.    Online Freelance Marketplace Overview in the Local SEO space
b.    Offering your Local SEO services via different Social Media or Micro Freelance Marketplaces.
c.    Finding possible prospects in the space and send them your customized offers/proposals
d.    Setting up your own Local SEO Consultancy/Agency Business

how can we help you?

Contact us at the ChangeTech office nearest to you or submit a business inquiry online.