Changetechbd

Overview:

Digital marketing involves the promotion of online products or services, primarily on the Internet, but also mobile telephones, ads for television and all digital media. SEO (Search Engine Optimization) is the method of conveniently identifying, categorizing and quickly categorizing a website. It’s about helping your clients from thousands of other companies to find out about your company. In any digital marketing campaign, SEO is an integral part. It is primarily a comprehensive move to take consumers via online platforms to your company. In order to do this, one must guarantee that the SERP homepage is ranked higher (the results section of the search engine).

3 months 30-36 Classes

Course Duration

Course Fee

7000 BDT

Key Features:

  • The latest trend of Digital Marketing and SEO
  • excellent knowledge of SEO
  • Search engine friendly Website Making
  • Google Webmaster Tools and Google Analytics
  • On-Site SEO & Off-Site SEO
  • White hat SEO and Google 200 ranking factors
  • Excellent knowledge of Content Marketing
  • Efficiently marketing in social media
  • Facebook – Create and Manage Ads
  • Email Marketing, Affiliate Marketing & Video Marketing

Introduction to Digital Marketing:

  • Introducing with different search engines.
  • What are Search Engine Optimization and its importance?
  • Why does my website need SEO?
  • Learning how Search Engine Works.
  • White Hat SEO vs Black Hat SEO.
  • Types of SEO and Learning different type of SEO tools.
  • Alexa rank and google page rank.
  • Google 200 rank factors.
  • The basic concept of WordPress and domain hosting.

Contents of Training:

  • Basic Description of SEO
  • Googlebot (Google Crawler)
  • Google Algorithm
  • Search Engine Basics
  • Major Search Engines
  • Web Ranking & Page Rank
  • Back links and its important
  • Browsers & Imp Addon, Plugin
  • Important SEO Tools
  • Domain and Page Authority
  • Keywords Research & Analysis
  • LSI Technique
  • Initial Site Analysis
  • Competition Analysis
  • Keywords Density &Stuffing
  • Page Mapping
  • Title & Meta Tag Optimization
  • Site Structure Analysis
  • URL renaming/re-writing
  • H1, H2, H3 Tags
  • Anchor Text
  • Creating of Fevicon
  • Content Optimization
  • HTML Validation
  • No follow and do follow Links
  • Internal/External Links
  • Image Optimization
  • Outbound/Inbound Links
  • XML & Html Sitemap
  • Custom Sitemap
  • Keywords Ranking?
  • 404 Error Removal &Redirects
  • Header &Footer Optimization
  • Alexa report

Use Link structure optimization technique from WordPress site Link Structure

  • Introduce with WordPress SEO Plug in : WordPress SEO by Yoast
  • Install WordPress SEO by Yoast plug in
  • Explore different features of WordPress SEO by Yoast Tool
  • Implement on page optimization metrics in wordpress website
  • Create sitemap in a wordpress delegated website
  •               Use robot.txt
  •               Search Engines Submission
  • Directory Submission
  • Social Bookmarking
  • Blog Commenting
  • Blog Posting
  • Article Submission
  • Video Submission
  • Forum Posting
  • Free Classified Submission
  • Google Map Creation
  • Address Verification
  • Quora/Yahoo- Question&answering
  • The Panda  
  • The Penguin 
  • The Hummingbird 
  • Manual Action
  • Rewrite article from another article? 
  • Collect information from other articles.
  • Write article from image content, video content and from Slide content
  • Concept of pillar article
  • Understanding search engine Algorithm: Title optimization, Image optimization, keyword density checking, relevancy, Internal Linking, External Linking, open paragraph, Bounce Rate
  • Convert to engaging content and Valuable content
  • Importance of content marketing?
  • Introduction to different types of content: Article Image content, Video Content, Slide Content, Audio Content
  • Exploring content marketing platforms: Blogging (personal blog, company blog, guest blog, free blog, Facebook, linkedin, google plus, medium, Pinterest, Youtube, Slideshare.net, Soundcloud.net
  • Exploring features of image & video content making tools e.g. Canva, Skitch, Piktochart, Magix photo designer
  • Video content creation tools: Camtasia & video maker fx
  • Video content editing & publishing
  • Introduction to WordPress 
  • Steps of blog development;
  • Domain selection & Domain Research
  • hosting configuration
  • Blog site develop by hosting application through cpanel  
  • introduction to Word press theme
  • Free theme setup
  • Free theme customize
  • Introduce with Google Webmaster Tool
  • Setting up Google Webmaster Tools Account and adding with the website.
  • Explore magical features of Google Webmaster Tool
  • Add Site Map in Webmaster Tool
  • Find out the Connection between Google Webmaster tool with on Page SEO Optimization
  • Optimize Twitter Profile 
  • Use of Hashtag
  • Explore Advanced search option in Twitter
  • Twitter Tweet feature for branding/awareness creation
  • Create Facebook business account & Ad account
  • Adding Payment method in Facebook business account
  • Set up Saved Audience, Custom Audience & Look A Like Audience
  • Find out Your marketing objective & align Marketing objective
  • Explore Facebook Campaign Structure : Campaign > Ad Set > Ad
  • Utilize the power of Facebook power editor
  • Importance of Facebook Page & Group Creation
  • Setting up of Facebook page & group
  • Facebook page role, auto messaging & Facebook page reviews
  • Difference between Facebook profile, Facebook page and Facebook group
  • Event creation steps on Facebook
  • Concept of Scheduling Post, Backdate Post, Event, Milestone, offer.
  • Facebook Notes
  • Install Google analytics
  • Add new website in Google Analytics
  • Study Audience features of Google Analytics
  • Analyze the Acquisition feature of Google analytics
  • Study audience behavior from the behavior feature of GA
  • Explore Real-Time feature of GA
  • Upwork/Fiverr/Freelancer
  • Creating an Account
  • Upwork readiness and Others Test
  • How to write a cover letter
  • How to Bid on Upwork
  • How to Use time tracker
  • How to communicate with clients
  • How to create a gig in Fiverr
  • Promote Fiverr Gig
  • Buyer request
  • How to withdraw money from Marketplace
  • Payment Method
    • Create a new channel
    • Channel settings
    • Channel Optimize
    • Vanity URL
    • On page optimization (Title Tag optimization, description optimization)

                    using keywords, thumbnail optimize)

  •    Create profile at LinkedIn 
    • Optimize Profile in LinkedIn for better result.
    • Explore different features of linked in
    • Create profile at Quora
    • Study activities at quora and engage for better result
    • Find out potential client from quora
  • Create a board on Pinterest 
  • Increase followers through organic strategy
  • Generate Sales through Pinterest
how can we help you?

Contact us at the ChangeTechBD office nearest to you or submit a business inquiry online.