Digital Marketing (SEO) and Freelancing

Overview:

Course Duration

3 months 30-36 Classes

Course Fee

7000 BDT

 

Class Time

Saturday-Monday-Wednesday 4:00 pm and 6:00 pm

Key Features:

  • The latest trend of Digital Marketing and SEO
  • excellent knowledge of SEO
  • Search engine friendly Website Making
  • Google Webmaster Tools and Google Analytics
  • On-Site SEO & Off-Site SEO
  • White hat SEO and Google 200 ranking factors
  • Excellent knowledge of Content Marketing
  • Efficiently marketing in social media
  • Facebook – Create and Manage Ads
  • Email Marketing, Affiliate Marketing & Video Marketing

Introduction to Digital Marketing

  • Introducing with different search engines.
  • What are Search Engine Optimization and its importance?
  • Why does my website need SEO?
  • Learning how Search Engine Works.
  • White Hat SEO vs Black Hat SEO.
  • Types of SEO and Learning different type of SEO tools.
  • Alexa rank and google page rank.
  • Google 200 rank factors.
  • The basic concept of WordPress and domain hosting.

Contents of Training:

•               Basic Description of SEO

•               Googlebot (Google Crawler)

•               Google Algorithm

•               Search Engine Basics

•               Major Search Engines

•               Web Ranking & Page Rank

•               Back links and its important

•               Browsers & Imp Addon, Plugin

•               Important SEO Tools

•               Domain and Page Authority

•               Keywords Research & Analysis

•               LSI Technique

•               Initial Site Analysis

•               Competition Analysis

•               Keywords Density &Stuffing

•               Page Mapping

•               Title & Meta Tag Optimization

•               Site Structure Analysis

•               URL renaming/re-writing

•               H1, H2, H3 Tags

•               Anchor Text

•               Creating of Fevicon

•               Content Optimization

•               HTML Validation

•               No follow and do follow Links

•               Internal/External Links

•               Image Optimization

•               Outbound/Inbound Links

•               XML & Html Sitemap

•               Custom Sitemap

•               Keywords Ranking?

•               404 Error Removal &Redirects

•               Header &Footer Optimization

•               Alexa report

Use Link structure optimization technique from WordPress site Link Structure

•               Introduce with WordPress SEO Plug in : WordPress SEO by Yoast

•               Install WordPress SEO by Yoast plug in

•               Explore different features of WordPress SEO by Yoast Tool

•               Implement on page optimization metrics in wordpress website

•               Create sitemap in a wordpress delegated website

•               Use robot.txt

•               Search Engines Submission

•               Directory Submission

•               Social Bookmarking

•               Blog Commenting

•               Blog Posting

•               Article Submission

•               Video Submission

•               Forum Posting

•               Free Classified Submission

•               Google Map Creation

•               Address Verification

•               Quora/Yahoo- Question&answering

  • The Panda  
  • The Penguin 
  • The Hummingbird 
  • Manual Action
  • Importance of content marketing?
  • Introduction to different types of content: Article Image content, Video Content, Slide Content, Audio Content
  • Exploring content marketing platforms: Blogging (personal blog, company blog, guest blog, free blog, Facebook, linkedin, google plus, medium, Pinterest, Youtube, Slideshare.net, Soundcloud.net
  • Rewrite article from another article? 
  • Collect information from other articles.
  • Write article from image content, video content and from Slide content
  • Concept of pillar article
  • Understanding search engine Algorithm: Title optimization, Image optimization, keyword density checking, relevancy, Internal Linking, External Linking, open paragraph, Bounce Rate
  • Convert to engaging content and Valuable content
  • Exploring features of image & video content making tools e.g. Canva, Skitch, Piktochart, Magix photo designer
  • Video content creation tools: Camtasia & video maker fx
  • Video content editing & publishing

•               Introduction to WordPress 

•               Steps of blog development;

•               Domain selection & Domain Research

•               hosting configuration

•               Blog site develop by hosting application through cpanel  

•               introduction to Word press theme

•               Free theme setup

•               Free theme customize

•               Introduce with Google Webmaster Tool

•               Setting up Google Webmaster Tools Account and adding with the website.

•               Explore magical features of Google Webmaster Tool

•               Add Site Map in Webmaster Tool

•               Find out the Connection between Google Webmaster tool with on Page SEO Optimization

•               Install Google analytics

•               Add new website in Google Analytics

•               Study Audience features of Google Analytics

•               Analyze the Acquisition feature of Google analytics

•               Study audience behavior from the behavior feature of GA

•               Explore Real-Time feature of GA

•               Importance of Facebook Page & Group Creation

•               Setting up of Facebook page & group

•               Facebook page role, auto messaging & Facebook page reviews

•               Difference between Facebook profile, Facebook page and Facebook group

•               Event creation steps on Facebook

•               Concept of Scheduling Post, Backdate Post, Event, Milestone, offer.

•               Facebook Notes

•               Create Facebook business account & Ad account

•               Adding Payment method in Facebook business account

•               Set up Saved Audience, Custom Audience & Look A Like Audience

•               Find out Your marketing objective & align Marketing objective

•               Explore Facebook Campaign Structure : Campaign > Ad Set > Ad

•               Utilize the power of Facebook power editor

•               Optimize Twitter Profile 

•               Use of Hashtag

•               Explore Advanced search option in Twitter

•               Twitter Tweet feature for branding/awareness creation

•               Create a board on Pinterest 

•               Increase followers through organic strategy

•               Generate Sales through Pinterest

•               Create profile at LinkedIn 

•               Optimize Profile in LinkedIn for better result.

•               Explore different features of linked in

•               Create profile at Quora

•               Study activities at quora and engage for better result

•               Find out potential client from quora

•               Create a new channel

•               Channel settings

•               Channel Optimize

•               Vanity URL

•               On page optimization (Title Tag optimization, description optimization)

                using keywords, thumbnail optimize)

  • Upwork/Fiverr/Freelancer
  • Creating an Account
  • Upwork readiness and Others Test
  • How to write a cover letter
  • How to Bid on Upwork
  • How to Use time tracker
  • How to communicate with clients
  • How to create a gig in Fiverr
  • Promote Fiverr Gig
  • Buyer request
  • How to withdraw money from Marketplace
  • Payment Method
how can we help you?

Contact us at the ChangeTech office nearest to you or submit a business inquiry online.